Green Motor Company

GREEN MOTOR COMPANY is interested in targeting individuals who do not mind helping the environment as long as it does not become an inconvenience. Until very recently, the purchase of a hybrid vehicles meant the consumer had to make some sort of sacrifice. The hybrid either had to be smaller, slower, or have other performance restrictions associated with it, but GREEN MOTOR COMPANY’s vehicle is different. GREEN MOTOR COMPANY hopes to market their vehicle to the segment that may consider living green when sacrifices are kept minimal. By providing a higher level of performance without compromising important features, GREEN MOTOR COMPANY is appealing to consumer’s desires

In order to effectively promote their vehicle, GREEN MOTOR COMPANY will need to educate their target audience, as well as public officials and policy makers, with regard to the benefits of alternative fuels and advanced vehicle technology. In order to promote the benefits of GREEN MOTOR COMPANY’s hybrid to their target audience, GREEN MOTOR COMPANY will be visiting a number of schools with youth oriented presentations and materials. Youth will have a chance to learn about the vehicle, compete for prizes, and participate in vehicle demonstrations.

In order to evaluate success, GREEN MOTOR COMPANY will monitor their performance in several ways. First, the marketing team will distribute a questionnaire to be sent to all event hosts in order to gauge their thoughts on the team’s presence and overall impact at the event. Second, GREEN MOTOR COMPANY will also monitor website hits and responses to business cards distributed at various events. Third, following media events, requests will be made to receive viewing feedback figures from that specific media channel in order to measure how effective the team’s message was. Finally, the most valuable feedback will be emails and comments from younger members of GREEN MOTOR COMPANY’s target audience—the youth that the company is specifically targeting in...