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SISFU/QSF-ACD-006
Rev 003 dtd 15 June 2015
SCHOOL OF BUSINESS AND COMPUTING
BTEC HND in Management, Marketing,
Human Resource Management, Accounting &
Computing and Systems Development
Front Sheet
UNIT 18 – Advertising and Promotions
Student number/
Student name:
Group:
Activity Reference: 18-02
Date due: 15 December, 2015
Assessor(s): Maria Isabel A. Reyes
Date submitted:
Outcome /
Skill
LO3.
Understand
below-theline
techniques
and how they
are used
Evidence
3.1 Explain the primary
techniques of below-the-line
promotion and how they are
used in an integrated
promotional strategy for a
business or product
Assessor’s
decision
Feedback
1
1/5
3.2 Evaluate other
techniques used in belowthe-line promotion
4.1 Follow an appropriate
process for the formulation of
a budget for an integrated
promotional strategy
LO4. Be able
to plan
integrated
promotional
strategies
4.2 Carry out the
development of a
promotional plan for a
business or product
4.3 Plan the integration of
promotional techniques into
the promotional strategy for
a business or product
2
3
4
5
2/5
4.4 Use appropriate
techniques for measuring
campaign effectiveness
6
Merit grades awarded
M1
M2
M3
Distinction grades awarded
D1
D2
D3
Assessor’s additional feedback and comments
I confirm that this is all my own work (student to sign and date)
INTERNAL VERIFICATION (Internal Verifier to sign and date)
3/5
SCENARIO:
You completed your internship at OGILVY & MATHER. Inspired with the way they treated their interns, you
applied with their agency. Your are now being considered for future hiring as an Account Executive. To evaluate
your qualifications, you were required to demonstrate your knowledge on the principles of below the line tools,
techniques and their uses. Your appreciation and application of integrated marketing communication principles
will likewise be...