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Multi-screen Content Discovery Engines Market - PMR Market Insight
Report 2015 to 2021
Persistence Market Research
Multi-screen Content Discovery Engines
Market - PMR Market Insight Report
2015 to 2021
Persistence Market Research
1
Multi-screen Content Discovery Engines Market - PMR Market Insight
Report 2015 to 2021
Persistence Market Research Released New Market Report on “Multi-screen Content
Discovery Engines Market - PMR Market Insight Report 2015 to 2021”.
Multi-screen content discovery engine is an implemented software platform for end-users to
browse for television content online. Multi screen discovery platforms are growing in importance
with the increasing trends such as video on demand (VOD), video on internet (VOI), social TV
and smart TV among others, which are enhancing the need for end-user engagement. To
outperform competitors service providers are emphasizing on providing differentiated immersive
TV experiences to their end-users by providing personalized services, which results in
increased adoption of multi-screen content discovery engines. It helps in tracking how endusers are using services provided by service providers and also helps in measuring
performance of service provider’s marking campaigns in real time.
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The multi-screen content discovery engines market can be segmented into major types into
application and platform. The application segment consists of televisions, tablets, personal
computers, internet and smart phones, while the platform segment includes IPTV, OTT, and
CATV. The market can also be segment in geographically into North America, Europe, Asia
Pacific and RoW (Rest of the World).
There is a significant increase in the multi screen content discovery engines market because it
drives traffic to a particular site and provide relevant content to the end-users.
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The key drivers of...