Bus 475 Week 4

BUS 475 WEEK 4

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BUS 475 WEEK 4BUS 475 – Week 4 – Communication Plan Outline

Learning Team Assignment: Communication Plan Outline

Develop a generic communications plan and template. This template will be used to develop a communication plan for your Final Strategic Plan, due in Week Five.

BUS/475 – Week 4 – Strategic Plan, Part III: Balanced Scorecard

Individual Assignment: Strategic Plan, Part III: Balanced Scorecard

· Resources: Exhibit 7-1 in Ch. 7 of Strategic Management

· Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

o Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

· Market share

· Revenues and costs

· Profitability

· Competitive position

o Customer Value Perspective, includes strategic objectives in areas such as:

· Customer retention or turnover

· Customer satisfaction

· Customer value

o Process or Internal Operations Perspective, includes strategic objectives in areas such as:

· Measure of process performance

· Productivity or productivity improvement

· Operations metrics

o Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

· Employee satisfaction

· Employee turnover or retention

· Level of organizational capability

· Nature of organizational culture or climate

· Technological innovation

· Develop at least three strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and...