Google

The first Google AdWords advertisement I choose was by Luxury Link (see advertisement below.) The following keywords that triggered the display of this advertisement were Luxury Hotels in Florida, 5 Star Hotel in Florida, Florida Luxury Hotel, or Booking Luxury Hotels Florida.

Luxury 5 Star Hotel

Exclusive Luxury 5 Star Hotels at special rates. Save Up To 65%!

LuxuryLink.com/Five_Star_Hotel

There are several pros about Luxury Link’s Google AdWord advertisement. The first pro of Luxury Link’s advertisement is the inclusion of the many of the words that were entered into Google search query. The inclusion of these Keywords into the advertisement could make the advertisement seem more relevant to a searcher. The second pro of Luxury Link’s advertisement is the use of relevant keywords in the headline which relates closely to their products and services. Luxury Link is a family of websites that provide unparallel access to the world’s very best hotels, exclusive offers and insider tips for their customers. Therefore, using keywords such as Luxury Hotels or 5 Star Hotel in their advertisement relates closely to the good and services Luxury Link is advertising. The next pro of Luxury Link’s advertisement is the listing of the term Save Up To 65%! in the description line. The inclusion of the term Save Up To 65% leaves room for the assumption that Luxury Link is the low price for these products and/or services. The fourth pro of Luxury Link’s advertisement is the showing of the advertisement when keyword variations are put into Google’s search query. When I put the keywords Florida Luxury Hotel, Luxury Hotel Florida, or Booking Luxury Hotel Florida into Google’s search query, Luxury Link’s AdWord advertisement is displayed. The fifth pro of Luxury Link’s AdWord is the correct formatting of the advertisement. The headline of the advertisement is properly cased and has no misspelled words. The description lines are also properly cased and have no misspelled words....