Strama Papers

PLDT

I. INTRODUCTION

A. Company Profile

PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business groups-wireless, fixed line, and information and communications technology-PLDT offers the largest and most diversified range of telecommunications services across The Philippines’ most extensive fiber optic backbone and wireless, fixed line and satellite networks.

PLDT is listed on the Philippines Stock Exchange (PSE: TEL) and its American Depositary Shares are listed on the New York Stock Exchange (NYSE:PHI) and the Pacific Exchange. PLDT has one of the largest market capitalizations among the Philippine listed companies.

B. Paper Design and Methodology

The researcher used explanatory research in coming up with this strategic management paper. The researcher used different materials and research methods. The researcher did a intensive research and document analysis on historic and present public records, government records and documents, and the latest news about the company.

The researcher made use of strategic management and research textbook for relevant framework and appropriate analytical tools.

II. VISION/MISSION STATEMENT

PLDT will be preferred full service provider of voice, video and data at the most attractive levels of price, service quality, content and coverage, thereby bringing maximum benefit to the company’s stockholder.

III. EXTERNAL ANALYSIS

A. Social, Cultural and Demographic Environment

The National Capital Region, more popularly known as Metro Manila, is the Philippines in microcosm. It is the country's premier region located in the central part of Luzon. It is the country's political, economic, social, educational, recreational and cultural hub that it exerts a dominant influence on the rest of the country's regions.

Emerging from a small tribal settlement on the banks of the Pasig River...