Ldr 531 Week 6 Business Success Strategy

LDR 531 WEEK 6 BUSINESS SUCCESS STRATEGY

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LDR 531 Week 6 Business Success Strategy

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—Southwest Airlines Background

—Southwest Airlines Mission

—Kotter’s 8 Step Change Model

—Southwest Airlines reasons for success

Southwest began scheduled service on June 18, 1971 1971 as a low-fare, high frequency airline committed to exceptional customer service.

Largest low cost carrier in the world.

Headquartered in Dallas, Texas

They utilized a short-haul, point-to-point aviation system.

Currently employs more than 45,000 people

Flies out of less congested airports to get quicker turnarounds.

Major U.S. airline and the biggest low-cost carrier in the world; is headquartered in Dallas, Texas.

Founded in 1967 and took its current name in 1971.

Southwest began scheduled service on June 18, 1971 as a low-fare, high frequency airline committed to exceptional customer service.

They utilized a short-haul, point-to-point aviation system

Has, as of January 2014, over 45,000 employees and operates over 3,400 flights every day.

Carries more domestic passengers than any other U.S. airline as of June 5, 2011.

Has scheduled service to 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries.

Has only operated Boeing 737s, with the exception of a few years in the 1970s and the 1980s, when it operated a few Boeing 727s.

Biggest operator worldwide, from August 2012, of the 737 with more than 500 in service; each operate, on average, six flights every day.

Bought AirTran Airways in May 2011; incorporation of the two carriers is anticipated to conclude by 2014.

The company was given a single operating certificate, which theoretically makes Southwest and AirTran one airline.

Southwest is not currently a...