Submitted by: Submitted by dkdk10101
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Category: Business and Industry
Date Submitted: 12/02/2015 01:29 AM
This chapter provides an overview of import-export basics. We begin by explaining the difference between export selling and export marketing. Next is a survey of organizational export activities. An examination of national policies that support exports and/or discourage imports follows. After a discussion of tariff systems, we introduce key export participants. The next section provides an overview of organizational design issues as they pertain to exporting.
Slide 03:
* Export Selling
* The only thing that is different from each other is the “place”
* This is for unique products with little or no international competition.
* Managerial mind-set in many companies still favors export selling.
* However, as companies mature in the global market-place or as new competitors enter the picture, export marketing becomes necessary.
* Export Marketing
* The product offered in the home market represents a starting point.
* If it is necessary, it will need to meet the preferences of international target markets.
* Ex: Chinese have adopted this method for entering the U.S. furniture market.
* Export preparation, transportation and financing must be taken into consideration in determining prices.
* Finally, the export marketer need to adjust strategies and plans for communication and distribution to fit the market.
Slide 04:
* After the Export marketing, a personal visit to size up the market firsthand and begin the development of an actual export-marketing program is essential.
* During Market visit
1. It should confirm or contradict assumptions regarding market potential.
2. To gather the additional data necessary to reach the final go or no-go decision regarding an export-marketing program.
* Some information simply cannot be obtained from secondary sources.
* EX: an export manager or international marketing manager may have a list of potential distributors provided by the...