Mkt 500 Assignment 2 Part B Your Marketing Plan

MKT 500 ASSIGNMENT 2 PART B YOUR MARKETING PLAN

A+ Graded Tutorial Available At:

http://hwsoloutions.com/?product=mkt-500-assignment-2-part-b-your-marketing-plan

Visit Our website: http://hwsoloutions.com/

Product Description

MKT 500 Assignment 2 Part B Your Marketing Plan,

The marketing plan is an essential issue in success of any organization. Fresh Drinks Company is a new entrant in the non-alcoholic beverage industry. The company has identified a marketing gap in providing the non-carbonated drinks, which is healthier as compared to the existing global brands. This marketing plan seeks at identifying the marketing strategies and approaches that the company has used or seek to implement to sustain its position in the soft drinks industry. The branding strategy of the company focuses on healthy products to position itself against the competitors. In addition, the company has embraced a competition based and low cost pricing strategy to gain a competitive advantage. The company competes with strong brand such as Coca-Cola and Pepsi. With this in mind, the company uses the differentiation strategy to gain the market leadership of the non-carbonated soft drinks. Apart from the competitors, there are other salient macro environmental issues that affect the performance of the company. The company’s implementation strategy is in line with its five year expansion plan to achieve the organizational goals and objectives. Social media tools are some of the strategies that can be attributed to the success of the company. There have less cost, and have a wider coverage. In The marketing plan is an essential issue in success of any organization. Fresh Drinks Company is a new entrant in the non-alcoholic beverage industry. The company has identified a marketing gap in providing the non-carbonated drinks, which is healthier as compared to the existing global brands. This marketing plan seeks at identifying the marketing strategies and approaches that the company has...