Psy 322 Complete Class

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PSY 322 Complete Class,

PSY 322 Complete Class

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Week 1 Individual Assignment Consumer Psychology and Marketing

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

Define consumer psychology.

Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

Utilize your articles to explain the relationship between consumer psychology and marketing communications.

Week 1 Discussion Questions

1) What is the relationship between consumer psychology and marketing communications?

2) What are advantages and disadvantages of using demographics in segmentation? How may demographics and psychographics segment markets? Provide an example.

3) How may demographic information be used to create a promotional message? Why might the message be different at times? In what ways might it differ?

Week 2 Individual Assignment Marketing Communication Memo

Select one of the following scenarios, where an organization is creating an integrated marketing communications plan to increase its customer base, as the basis for your memo:

You are the owner of a small business in a large metropolitan area. You specialize in designer women’s clothing.

You have been hired by a national toy manufacturer to develop and create a new line of educational toys for kids aged 7-10.

You are the marketing director for a military veteran’s foundation that must raise money to create a fallen heroes monument.

Prepare a 1,050- to 1,400-word memo to the organization’s management team and discuss the importance of...