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Southwest Airlines Case Study: History and Analysis

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|Southwest Airlines Case Study  |

|Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United|

|States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding |

|strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources|

|such as "News Week," and "Wall Street Journal." According to the acquired knowledge of Southwest, the company maintains steady |

|sales. The major success to their continued success is due to their low-cost model and competitors are aware that they cannot |

|match Southwest Airlines low prices therefore, by dropping the price even lower; Southwest Airlines can force a company to go |

|bankrupt.  |

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|Introduction In 1971, Rollin King and Herb Kelleher started an airline service with one simple notion: "If you get your |

|passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they |

|have a good time doing it, people will fly your airline." They were right about that. Southwest Airline is now a major airline, |

|in fact, the fourth largest airliner in the United States that is trading under the Symbol LUV on NYSE.  |

|...