3424525343

Yinan Yang

MKT 300

John Eaton

Dec. 10th.2012

Simulation Paper

Q1+Q2

Major Decision:

Company Name:

In this first quarter, I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning.

Target Market:

At the point of Q1,I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer, customers will be much more than the other two. People talked about easy to use, low price, after sale service and support and other staffs to pick computers.

Responsibility:

President-Overall leadership is my primary responsibility in the company which meant that I had the final decision and first right to make decision of all the matters related with the business in my company. Then, my secondary responsibility was VP-Brand management. The reason for this is because I think brand is one of the most important things in product and it’s the first thing that people start to know the product.

Open Sales Office:

Considering of the biggest market size of all four places, I chose to open Shanghai as my first sales office. Besides, the cost of opening sales office in Shanghai was 0.

Design Brands:

In Q2, I began to design my first computer for Workhorse. I put the name TR100 for it. Besides the some basic features, I used high capacity of hard drive, office, Presentation, Database, Engineering, and Manufacturing in my design to fit most people’s needs and wants.

Pricing:

I put $3525 with the rebate of 200 as my price for TR100. This price did not exceed the price people were willing to pay in Mercedes, which was $2500.

Advertising:

After evaluating customer needs and my design of TR100, the order of the features for TR100 was 1. Easy to use, 2.Low price, 3.After-sale service and support, 4.Able to store a lot of data, 5.Can link with other computers, 6.Fast and powerful, 7.Fun to use, 8.Easy on...