Retail

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Date Submitted: 12/04/2015 07:57 PM

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Connecting with every customer

M a c y ’s, I n c . a n n u a l

r e p o rt 2 01 2

Macy’s, Inc. is one of the nation’s premier omnichannel retailers, with

fiscal 2012 sales of $27.7 billion. The company operates the Macy’s and

Bloomingdale’s brands with nearly 840 stores in 45 states, the District

of Columbia, Guam and Puerto Rico under the names of Macy’s and

Bloomingdale’s; the macys.com and bloomingdales.com websites, and

12 Bloomingdale’s Outlet stores. Bloomingdale’s in Dubai is operated

by Al Tayer Group LLC under a license agreement.

Macy’s, established in 1858, is America’s Omnichannel Store –

an iconic retailing brand with about 800 stores operating coastto-coast and online at macys.com. Macy’s offers powerful

assortments and the best brands, localized to each and every

customer by uniquely tailoring our product selections for

individual stores with obvious value, engaging service and

unforgettable moments.

We see a growing number of our customers becoming

omnichannel customers. They may research on their mobile

device before visiting one of our stores to touch the fabric on

a jacket or converse with a beauty advisor in our cosmetics

department. They may make the purchase in the store or buy

it online while at home or in the office. Our commitment is to

meet or exceed the expectations of every customer no matter

when, where or how they prefer to shop with us.

Celebrating the Magic of Macy’s

Clearly, Macy’s is distinctly different from other

major retailers. Macy’s embraces customers

and strives to provide an experience

that transcends ordinary shopping.

Our DNA includes special events

that are magical – the Macy’s

Thanksgiving Day Parade, Fourth

of July Fireworks, flower shows, fashion

extravaganzas, celebrity appearances,

cooking demonstrations and holiday

traditions ranging from the arrival of

Santa Claus to tree lightings and animated

window displays. Beyond fantastic events,

Macy’s is delivering magical...