Mkt 300

Marketing Simulation Performance (50 points)

There will be six required decision periods. Unfortunately with our class size, no extensions can be given to the due date of each simulation decision period. You will have a full week in between decision periods to complete your work.

|Simulation Decision Due Dates* |

|Quarter 1 |Quarter 2 |Quarter 3 |Quarter 4 |Quarter 5 |Quarter 6 |

|Mon, Oct 26th, 11:45pm|Mon, Nov 2nd, 11:45pm |Mon, Nov 9th, 11:45pm |Mon, Nov 16th, 11:45pm|Mon, Nov 23rd, 11:45pm|Mon, Nov 30th, 11:45pm|

*Each late decision will automatically result in a 5 point deduction from your total; this will turn into a 10-point deduction if that quarter’s decisions are more than a week late

Your simulation performance will be graded based on your actual performance with respect to your cumulative balanced scorecard total (CBS) and your final quarter (Q6) total. I will add your CBS to your Q6 scores to determine your points. I will use the following scale – if you achieve this level of CBS+Q6 points, you will receive at least the following points:

CBS+Q6 > 175 50/50 points

CBS+Q6 > 163 48/50 points

CBS+Q6 > 151 46/50 points

CBS+Q6 > 139 44/50 points

CBS+Q6 > 127 42/50 points

CBS+Q6 > 115 40/50 points

CBS+Q6 > 103 38/50 points

CBS+Q6 > 91 36/50 points

CBS+Q6 > 80 34/50 points

CBS+Q6 > 70 32/50 points

CBS+Q6 > 65 30/50 points

CBS+Q6 > 60 28/50 points

CBS+Q6 > 55 26/50 points

CBS+Q6 > 50 24/50 points

CBS+Q6 > 45 22/50 points

CBS+Q6 > 40 20/50 points

Marketing Simulation Analysis Paper (50 points)

The paper grade will be based on your ability to describe and analyze your strategic decisions from our marketing simulation. These points are independent of your actual simulation results.

This paper is meant to capture your thoughts...