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Category: Business and Industry
Date Submitted: 12/06/2015 07:11 AM
DEVRY UNIVERSITY
KELLER GRADUATE SCHOOL OF MANAGEMENT
MANAGING ORGANIZATIONAL CHANGE HR587
SPRING SESSION B 2012
COURSE PROJECT:
Kraft and Motorola Organizational Changes after Splitting in Two or More Trading Companies
The following course project pretends to examine the radical organizational changes performed by Kraft and Motorola since mid-90’s to increase their profits, gain and retain more and current customers. During the research process, we will compare actions, strategies and results and will perform a complete analysis of both organizations.
By:
Fort Lauderdale May 6th, 2012
Kraft Foods Inc.
Chairman and CEO Irene Rosenfeld
With annual revenues of approximately $48 billion, Kraft Inc. is a global power house in snacks confectionary and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. (NYSE: KFT is a member of the Dow Jones Industrial Average standard & Poor’s 500, Down Jones sustainability index and Ethibel sustainability index.
The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters is in Glattpark, Opfikon, Switzerland, near Zürich.
In August 2011, the company announced plans to split into a North American grocery business and a faster-growing global snacks company. The name Mondelēz International Inc. has been proposed to the shareholders for approval in early 2012
Kraft began a major restructuring process in January 2004, following a year of declining sales (blamed largely on the rising health consciousness of Americans) and the sacking of co-CEO Betsy Holden. The company announced closures of 19 production facilities worldwide and the reduction of 5,500 jobs, as well as the sale of 10% of its branded products.
On January 19, 2010, Kraft sealed the deal to buy...