Epistle Analysis

Environmental Analysis

The Macro-environment

The macro environment is a volatile, constantly moving and can have a profound impact upon a company operation. Macro environment is a factor that influence the development of a company or product which is outside of the control. The company's staff and all of the other actors operate in a large macro environment of forces that create opportunities and pose threats to the company. Macro environment forces is formed up with six large uncountable external forces that influence an organization's marketing activities and opportunities. These includes the economic, demographics, cultural, political, technological changes and natural forces.

Economic environment consists of factors that influence consumers' purchasing power and their spending power or patterns as well. For instance, marketers require buying power as well as people. Thus, marketers should pay close attention to the major latest trends and consumers' spending patterns. Consumers' spending abilities are relies on peoples' earning condition, the price of product, their savings and debt facilities. The shift of earning and spending should be emphasized when shape or planning marketing strategy. At the same time, marketing policy should be made by analysing the shift of earning and spending. Therefore, marketing decision can be affected by the economic environment by changing consumers' income and their spending patterns.

Demography environment refers to the study of human populations that simply in terms of destiny, location, size, age, gender, race and others statistics. Demography environment refers to the science of vital and social statistics (Delbridge 1997). These statistics of a population will determine the products that the population need or desire, and the type of marketing that will be effective in that case. The demographic environment is the major interests to marketers which is more involves to people. The demographic environment of...