Conceptualize a Business

Conceptualizing a Business

Angela Clark

January 20, 2011

Business 475

University of Phoenix

Java and More

Java and More will offer coffee, tea, hot chocolate, and many varieties of desserts ranging from cupcakes to international pies and cakes. All of our desserts will be hand made or made to order for the customers who may want more than just one slice. Java and More will also offer different types of cookies and cakes for those who may suffer from allergies such as peanut or coconut allergies and offer lactose free cookies, cakes, and pies. We want everyone to believe that they can come to us no matter what their dessert needs maybe.

Our target clientele will be college age adults, high school, and businessmen and women. The environment will also be child friendly if families want to come in. No other business in Altus, OK offers anything of this kind but there are restaurants in the area that offer Starbucks coffee but the hours of operation are not for the early morning students, housewives, or business men and women. Our operation hours of business will be 6:00 a.m. to 7:00 p.m., Tuesday through Saturday. Java and More will be in Altus, Oklahoma at the busy intersection of Main St. and Broadway. The building is 1800 square feet, and will hold up to 10 tables and four booths. This spot is chosen because it is the center of town and with the opening of any new store passerby’s will be curious, and will come in to see what Java and More will offer.

Mission Statement

Every business should have a mission statement. A mission statement sets Java and Mores apart from any competition that may be offering the same product. A mission statement encompasses a company’s goals and ambitions for the future. My mission statement for Java and More will be as follows: We will strive to do our best to give our customers great service in a timely manner, and will serve only the freshest product to ensure that no customer is dissatisfied. We will go above and beyond to...