Alav

PINKLE C. DATAY BSBA1B

MKT.101 PROF.ROMY-LYN V. GONZALES

Vision

It is BPI's vision to be the Philippines' premier bank that builds on its heritage of being the principal architect of the country's financial inclusion landscape, providing the most effective, efficient, and innovative solutions for its clients to best manage their financial needs, while creating sustainable value and shared prosperity for all stakeholders.

Mission

Since the bank's founding 164 years ago, BPI has been inextricably linked to the growth of the Philippine economy. Anchoring our institution on our four-fold commitment to Clients, People, Shareholders, and Country, we aim to take advantage of the country's good macroeconomic fundamentals by carefully and systematically overlaying scale over some of the best financial metrics in the Philippine banking industry.

Our mission is enshrined in the BPI Credo.

The BPI Credo

We believe our first responsibility is to our Clients. If we understand and address our clients' financial needs, we will be trusted with their most important financial transactions, and we will build lasting relationships. We do well when our clients do well.

We believe in our responsibility to our People. We seek to hire the best people for each job, provide them with the means to perform at a high level and reward them fairly. We value integrity, professionalism, and loyalty. We promote a culture of mutual respect, meritocracy, performance, and teamwork. We strive to be the employer of choice among Philippine financial institutions.

We believe in our responsibility to our Shareholders. We treat capital as a most valuable asset, and seek to generate superior returns while being prudent in risk taking, spending, and investment.

We believe in our responsibility to our Country....