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Category: English Composition

Date Submitted: 12/08/2015 08:59 AM

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Organizational Design:

Organizational design can be explained using two interacting features - Structural dimensions and Contingency factors. Here we would be evaluating ‘Grofers’ as a organization on the some of the aspects of Organizational design.

1) Culture:

Grofers, like other startups has flat structure. The structure is organic in nature. The environment is very informal and open. Grofers has currently approx. 3300 employees including deliverers, shoppers and station managers. Management is very open to new ideas, and quick to implement them if they are good enough. Employees are empowered and have enough flexibility to implement new ideas. The work culture here can be summed up in one sentence: "Stand, sit, lie down - work whichever way you want, but just make sure that you deliver." The only emphasis is on the on time delivery of work.

But, with the organization growing in size, cultural shift is visible with it turning chaotic at times. [Citation: Employee reviews]

2) Environment

Environment includes all the factors that affect the working of the organization. In the case of Grofers, environmental factors are Local shopkeepers, government, customers, competitors and most importantly funders.

With the business model Grofers, it is bound to run in losses in the initial stages of growth. Hence, in this respect, funders are the major environmental factor for Grofers.

3) Size:

Grofers started as B2B company with headcount of around 10 people. With the increase in size as it switched to B2C model, Grofers has gone many organizational changes. The current headcount stands at 3300+. The increased size has bought in various organizational challenges as the entrepreneurial organic model is on growth in the number of employees. The same will be discussed in-depth in design challenges.