Ecom 210 Week 8 Final Exam

ECOM 210 Week 8 Final Exam

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Question 1.1. (TCO 2) The exchange of updated information with other computing devices is called (Points : 5)

docking.

data transferring.

synchronization.

texting.

Question 2.2. (TCO 2) All of the following describe retailing except (Points : 5)

A retailer is a sales intermediary.

Many manufacturers sell directly to consumers and through wholesalers and retailers.

E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.

Companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.

Question 3.3. (TCO 2) _____ enables the determination of the location of an enabled device. (Points : 5)

GPS

PDA

SMS

WAP

Question 4.4. (TCO 3) Software tools that scout the Web for stores that sell similar items at low prices are called (Points : 5)

shopping portals.

shopbots.

shopping browsers.

intelligent search engines.

Question 5.5. (TCO 3) Companies that implement social computing technologies on their own websites need to view it primarily as (Points : 5)

a way to improve customer communication.

a way to track customer satisfaction.

a sales tool.

a customer service tool.

Question 6.6. (TCO 3) Which of the following is an example of disintermediation? (Points : 5)

In addition to selling through catalogs, a firm begins to sell online.

In addition to selling through department stores, a firm begins to sell online.

Instead of selling through catalogs, a firm begins to sell online.

In addition to selling through catalogs, a firm begins to sell through department stores.

Question 7.7. (TCO 3) In an e-market, Federal Express is an example of a(n) (Points : 5)

intermediary.

service provider.

content disseminator.

viral marketer.

Question 8.8. (TCO 4) All of the following are true...