Australia Consumer Attitudes and Online Retail Dynamics Industry Analysis, Trend, Growth and Research Report 2014-2019

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Online retailing in Australia will continue to grow with the increasing penetration of smart handheld devices, coupled with a well-developed internet infrastructure. A young and technological literate population will further supplement growth. However, Australians remain cautious about their spending habits and continuously look for price saving opportunities, so prefer to shop through international retailers, as they offer a wider range of products at lower prices when compared to domestic retailers. In the light of changing consumer shopping styles, click and collect services are gaining prominence. As an omni-channel initiative, retailers have been expanding across the country with such services, as a measure to improve customer convenience.

Key Findings

Online retailing is expected to grow at a CAGR of 10.4% over the forecast period, while physical store retailing is set grow at a CAGR of 2.7%

Online retailers are partnering with offline retailers to offer click and collect services to time constrained shoppers

Credit/debit cards are the preferred payment methods for domestic transactions, while the majority of cross border transactions take place through PayPal

Apparel, accessories, luggage, and leather goods is expected to be the fastest growing product category in 20142019, at a CAGR of 13.1%.

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Synopsis

Consumer Attitudes and Online Retail Dynamics in Australia, 20142019 provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the Australian online retail environment. In addition, it analyses the key consumer trends influencing Australian online retail industry.

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