Mkt 402 Wk 4 Assignment 1 - Pricing Strategy

MKT 402 WK 4 Assignment 1 - Pricing Strategy

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Imagine you have inherited a restaurant. The restaurant has been out of operation for a bit so this is a

blank slate for you to start a new career as a restaurateur and to open a new restaurant. Choose the type

of restaurant you want to have, upscale casual, café, super club, etc.

Write a six to eight (6-8) page paper in which you:

1. Create a statement describing the value your restaurant will bring your clientele.

2. Determine the pricing strategy that will benefit your restaurant the most. Explain why you chose

this strategy.

3. Choose a value communication strategy that you will use to attract potential customers and keep

customers coming back.

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