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ISMS SALES MANAGEMENT

 Sales Management

Note :-

(i) Attempt any four Cases (ii) All Cases carry equal marks.

 Pizza Hut

          Pizza Hut has a sense of occasion, of being there at the right time. Be it a heart shaped pizza on Valentine’s Day or a special promotion during  the Cricket World Cup, Pizza Hut is on the ball – with eye catching promotions. In the summer of 2000 in New Delhi, Pizza Hut launched its innovation Pizza Pooch menu as well as a Birthday Party package exclusively for kids in the 6 – 10 years age group. Senior marketing manager, Tricon Restaurants International said, “There is a specific reason to cater to this segment. Though, at this age chidren are under their parents’ guidance, they perceive themselves to be teenagers and have the ability to choose or demand a particular brand of their own choice.”

The $ 20 billion Tricon Restaurants that owns Pizza Hut, Taco Bell and Kentucky Fried Chicken (KFC) has nearly 29,000 outlets globally. The largest number of Pizza Hut outlets is in Paris, followed by Moscow and Hong Kong. Pizza Hut started operations in India nearly seven years ago with just a single outlet. It has realised the cultural differences in India and importance of religion in the consumption pattern of certain sub-cultures. Today it has spread in several cities and it also has a 100 per cent vegetarian restaurant in Ahmedabad.

Innovation promotion activities and a popular logo have helped Pizza Hut expanding. The senior marketing manager said, “Our focus is not just on offering a great pizza but also on providing excitement and good customer service. “The manager further emphasized on the customer focused operations and intensive research done to find customer needs and satisfaction. Besides, Pizza Hut conducted in-house...