Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Assignment Four: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

By: Earl Kenneth Remo Jr.

Dr. Timothy Griffin

LEG 500: Law, Ethics and Corporate Governance

Wednesday, March 4, 2015

Legal and Ethical considerations are a viable element in marketing, product safety and intellectual property, yet there continues to be a secret and unpredictable element that each organization cannot control, the employee. Ethical or unethical behavior is not entirely an issue of the character of the employee; it is determined by a lot of factors. Employees or people are influenced by the forces surrounding them. Their peers, their superiors, the reward system, group norms, and organizational policies and values.

There are many ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Every aspect of the marketing and advertising mix is subject to laws and restrictions. Each marketing executive knows that rarely are there cut and dry answers to ethical issues that will arise during the normal course of business. (Lamb, McDaniel, & Hair, 2010). Most ethical issues including those in the business sector revolve around moral or principles of morality, right, and wrongful actions, expressions of moral approvals in reference to principles of conduct generally viewed as correct by individuals in a particular profession or group. One ethical issue that will occur in marketing is how to be socially consensus. When a product is being marketed and advertised to a particular group, there must be ethical consideration of how this will affect the people you are targeting. This brings up an ethical issue related to marketing that would be the whole idea of false advertising that is present by companies that market and advertise their products. This is an ethical issue because false advertising is misleading to consumers. Consumers trust certain companies and the products they put into the...