A Study on Starbucks

Introduction: 1

1. Review of commitment to the vision and values of the organization: 2

2. Develop corporate vision, values and culture, and a commitment to corporate social responsibility and sustainability: 7

Conclusion: 10

References: 11

Introduction:

Starbucks is currently the largest coffee chain in the world continuing its operation from the early 70’s. The company at present is operating in 23,132 different locations throughout the world. With varied product range this coffee bar is currently ruling the coffee shop industry and can be called the pioneer for all of its competitors. The products of Starbucks include hot and cold drinks, espresso, microground instant coffee, coffee latte, Frappuccino beverages, snacks and pastry. Products also include prepackaged snacks and beverages. In every step of its business decisions, the company outperformed because of its right strategies, values and vision. Its mission statement “To inspire and nurture human spirit- one person, one cup one neighborhood at a time” is considered one of the most inspiring and customer-influencing missions of all time. Also, bringing newer business strategies and maintaining certain values in operation made them different from their competitors. This paper includes detailed review of the company Starbucks with concentration on its commitments to society, vision and mission. This paper will explore the environmental factors of Starbucks, their strengths and weaknesses, their vision, the mission statement, stakeholder analysis, values and other corporate responsibilities. The whole content will help to draw the corporate image of this coffee chain giant and will present a summary of how they maintain this.

1. Review of commitment to the vision and values of the organization:

Agree with stakeholders a process to review the organization’s statement of vision and values, and its policies on corporate social responsibility and sustainability:

In today’s business world,...