Mecca Cola

Mecca Cola

A new brand of cola was intrudes by 46 years old, Tawfik Mathlouthi who was born in Tunisia and moves to France, the brand sold firstly in France and had a negative impact on coca cola’s selling rate, in many stores the consumption of coca cola drops to 80%. The name of the brand comes after the Islamic city in KSA Mecca, a holy place for Muslims, where they frequently visit it to pray at Great Mosque and yearly to hajj, the reason beyond naming this brand on that city is to attract and target Muslims in Europe.

In addition to the name, Mathlouthi side that twenty percent of the net profit for the company goes to charities and ten percent to help Palestinian’s peoples by sending them food, clothes and building equipment. The idea is not only about help poor people, no- Gov. originations and Palestine, the company is trying to support Muslim’s boycotting the American companies such as coca cola because of its economic ties with Israel against Palestine and to give them another alternative of that American company.

Moreover, Mecca cola makers provides some expressions and logos on the bottles such as “ stop the war” and “ not in my name”

As a Muslim, if I see the Mecca cola in the store I might purchase it and try it, and if it has the same quality as the original coca cola I will keep buying from that company for several reasons, first, having an alternative instead of coca cola is good so I will satisfy my wants and at the same time I will still drink coal and boycott the American company that helps Israel. In addition if I purchase the American coca coal I will be part of helping Israel and effecting Palestinian’s negatively but by purchasing Mecca cola half of the money that I pay will help many peoples life instead of killing them.

From my opinion, I think that coca cola should try to gain back their Muslims customers to rise their sales and cover their lose at the stores that sell Mecca cola and target Muslim people, and to do that they...