Fritolay Marketing

FRITOLAY

Introduction

is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932

first snack food with tv commercial

founded by In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc.,

Shortly thereafter, Lays introduced its best-known slogan "betcha can't eat just one." Sales of the chips became international, with marketing assisted by a number of celebrity endorsers

In 1965, Frito-Lay merged with the Pepsi-Cola Company to form pepsico

Products and service offered

lays offers a variety of it products through out the world. Its flexible and adapts to where ever it is in the world

In the UK Lays is known as Walkers. Walkers products are distributed in the United States of America under the indigenous Lays label. Walkers flavors include Cheese & Onion, Ready Salted, Salt & Vinegar.

In Australia, PepsiCo acquired The Smith's Snackfood Company in 1998 and marketed Frito-Lay products under that label, using the name Thins.

The Lay's line was eventually rebranded in 2004 as Smith's Crisps,

In Mexico, PepsiCo acquired Sabritas S. de R.L. in 1966. Lay's along with other products such as Cheetos, Fritos, Doritos and Ruffles are marketed under the Sabritas brand. It controls around 80% of the market there.

In the United States, Lay's offers a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Hidden Valley Ranch, Salt & Pepper, Flamin' Hot, Limón, and a thicker "Deli style" chip.

Lay's was launched in India in 1995 and since has become the largest snack food brand. Lay's has established itself as a youth brand and it is still growing its image as an indispensible bit of the snacking culture.

Pricing strategy

Lays come in many price variants. It has packets of 30g, 60g, 90g and 120g. This shows that lays...