Pantyliner Market Trends 2016-2020: Worldwide Forecasts Report

Global Pantyliner Market 2016-2020 report is the latest addition to RnRMarketResearch.com industry research reports collection. The report is about 69 pages and provides 31 Exhibits; the report is published in Dec -2015.

The global pantyliner market to grow steadily at a CAGR of over 5% during the forecast period. Increased awareness about feminine hygiene has prompted manufacturers to focus on new marketing strategies. Brand visibility has increased due to a number of campaigns on social media such as Facebook and YouTube. These campaigns are significantly increasing the adoption of pantyliners.

Although the pantyliner market is in its nascent stage, it is gaining traction due to change in perception regarding pantyliners among consumers. This changing perception in women is a major driver for the growth of the pantyliner market. Governments are taking initiatives by pushing companies to come up with innovations and marketing strategies to change the perceptions of society. From top players such as P&G to premier players, vendors are increasingly trying to usher in new ideas and motivating women for their self-motivation and betterment, thus driving the growth of the overall market.

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Category segmentation and analysis of the global pantyliner market

• Regular

• Scented

• Unscented

• Maxi

• Others

The global pantyliners market was dominated by the regular segment, with a share of more than 64% in 2015. This is mainly because of easy availability and market visibility of these products. As per The market analysis, this segment is expected to contribute more than $2 billion in revenue by 2020.

Geographical segmentation and analysis of the global pantyliner market : Americas, APAC, Europe, MEA

The global pantyliner market was dominated by the Americas in 2015, accounting for over 45% of the market share, and is expected to...