World Sports Nutrition Market Is Expected to Reach $33.6 Billion, by 2020

According to a new report published by Allied Market Research titled, “World Sports Nutrition Market — Opportunities and Forecasts, 2014 – 2020,” the global sports nutrition market would garner revenue of $33.6 billion by 2020, registering a CAGR of 7% during 2015 – 2020. In the current market scenario, North America occupies the largest share of approximately 47%, owing to high obesity ratio and health awareness among people. However, APAC would witness a faster adoption of sports nutrition products owing to increase in income levels and increasing indulgence in sports and fitness activities during the forecast period. Sports food, which accounted for nearly 1/4th of the market in 2014, is expected to witness fastest growth of 11.1% during the forecast period.

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Sports drinks, supplements and food are the key sports nutrition products marketed by companies worldwide. Sports drinks account for the largest share of the overall sales value and would continue to be the leading contributor over the forecast period (2015–2020). Gatorade (a brand of PepsiCo) and Powerade (a brand of Coca-Cola) are the two leading sports drink products. Sports supplement category is witnessing significant growth in demand and would continue to gain popularity due to increase in number of health clubs and fitness centers worldwide. These centers and clubs act as the key distribution centers for sports supplements. However, sports food segment (includes energy and nutritional bars) is expected to witness the fastest CAGR of 11.1% during the forecast period, due to the increasing awareness & adoption and the introduction of innovative and effective products by the leading manufacturers.

Athletes, bodybuilders, recreational users and lifestyle users are the end customers of sports nutrition products. Athletes account for nearly 37% of the global sales of sports nutrition products, trailed by recreational...