Spirits Market in Colombia Market Worldwide Forecast 2014

The Colombian Spirits market is forecast to register high growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Tequila and Mezcal will be the fastest growing category during 2014-2019. Aguardiente is an important part of social gatherings in Colombia as consumers feel "connected" to the Liqueur. However, with rising disposable incomes and stable economic conditions, coupled with reduced tariffs on imported spirits, the tastes and preferences of Colombian consumers are changing and they are spending more on imported brands which they associate with greater quality. The growth in imported Spirits will consequently lead to increased overall Spirits sales in Colombian Market.

Key Findings

Specialty Spirits category has the largest volume share in the Colombian Spirits market while the Vodka category is forecast to register the fastest growth in value terms during 2014-2019.

The Tequila and Mezcal category will register the highest growth in the Colombian Spirits market during 2009-2019.

On-Trade sales have the largest distribution share in the Colombian Spirits market.

Glass is the only packaging material that is used in the Spirits market in Colombia.

Domeoq, Jose Cuervo and Sabajon Mambo are the preferred brands in the Sprits market in Colombia.

With a significant rise in the middle and upper income population in the recent years, the consumer interest in high quality products that provide new experiences is increasing.

The packaging companies are designing innovative packaging that will help distillers to protect the brand image.

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What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty...