Spirits Market in Peru Market – Opportunity and Forecast 2014

Increasing disposable income and large base of young consumer supports the growth in consumer packaged goods market in Peru. Peru's Spirits market is a high growth market and is led by the Rum category in volume terms. The Vodka category will lead the Peru Spirits market during 2014-2019 in terms of growth. The On-trade distribution dominant share in the Gin and Genever and the Tequila and Mezcal categories.

Key Findings

Across the eight Spirits categories analyzed, Rum was the largest category by volume with a 44.7% market share in 2014. The Vodka category is forecast to register the fastest value growth at a CAGR of 12.9% during 2014-2019

The Peruvian Spirits market is fragmented with a number of market players competing for market share, few of them are Diageo plc, Pernod Ricard S.A. and Bacardi Limited

Light Rum is the larger value segment within the Rum category and is forecast to register higher growth compared to the Dark Rum segments within the Rum category during 2014-2019

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What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

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