Hoover

G.1 – BUD, Business Opportunity Description

1 – Market Potential

Number of habitants: 64 667 348

Number of foyer : 30 455 327

Average consumption per foyer and per year: 1

Average life : 3 years

Average price for : 60€

Market Potential= 609 106 534 €

2 – Market Penetration

The market penetration is 70%

3 – Status of the Industry

En volume, les ventes d’aspirateurs traîneaux se sont nettement accrues de 3 % en 2007 pour atteindre 3 286 000 appareils. Le segment des aspirateurs sans sacs a augmenté de 18 %.

- Threat of New Entrants: Low

- majors companies are splitting market share.

- Mature Market, not easy to enter in the market

- Power of Suppliers: medium

- Lots of suppliers,

- Lots of brands of vaccum cleaner

- Power of Buyers: High

- Numerous brands,

- Numerous POS

- Different prices and type of vaccum

- Threat of Substitute: Low

- Rivalry among Competitors: Medium to High

- Mature Market

- Lots of competitors but 3 major companies controlling the market

- High rivalry because companies offer the same product

4 – Competittive Situation

|Rowenta |14,4% |

|Dyson |13,1% |

|Miele |10,3% |

|Tornado |8,5% |

|Philips |7,2% |

|Hoover |7,2% |

|MDD |8% |

Follows by other brands :

ELECTROLUX

MOULINEX

NILFISK

PANASONIC

SAMSUNG

SEB

LG

Target

We would target all the french households, selling from first price to premium price.

Our range of...