Success Case Study for Specific Health Benefits Probiotic Yogurt & Discovery of Lactic Acid Bacterial Strains

Bharat Book Bureau provides the report, on “Success Case Study For specific health benefits Probiotic Yogurt & Discovery of lactic acid bacterial strains” The report has resulted in the creation of three functional yogurts that claim to deliver added health value.

https://www.bharatbook.com/food-market-research-reports-741080/success-case-study-meiji-probiotic-yogurt.html

05th Jan 2016- Mumbai, India: Bharatbook.com announces a report on “Success Case Study For specific health benefits Probiotic Yogurt & Discovery of lactic acid bacterial strains” This Report Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Summary

Japan's yogurt market has been seeing steady growth, at 6.82% CAGR between 2007 and 2015, which is a higher rate than other major categories in the dairy sector such as milk and cheese. The growth has been supported by increasing health issues among Japanese consumers, and yogurt has been established in Japan as a healthy food. In particular, functional yogurt, featuring specific lactic acid bacteria for specific health benefits, has seen major developments in the category, contributing to the sales growth.

Key Findings

• Meiji has been continually researching new strains of lactobacilli. This has resulted in the creation of three functional yogurts that claim to deliver added health value. In 2014, this product series had sales of JPY87.2bn ($720m).

• Japan's probiotic yogurt market has proven there are unique ways to promote yogurt to meet consumer needs. For example, types of lactic acid bacteria can be used for consumers to identify functionality, or can be used as consumer selection criteria for yogurt.

Synopsis

• "Success Case Study: Meiji's Probiotic Yogurt" is part of Consumer's Successes and Failures research and explores the success of Meiji's probiotic yogurt series in Japan.

• WHAT? Understand the innovative features of Meiji's probiotic yogurt products.

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