Sports and Energy Drinks Market 2015 – 2019: Worldwide Forecasts Report
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Category: Business and Industry
Date Submitted: 01/05/2016 02:26 AM
Global Sports and Energy Drinks Market 2015-2019 report is the latest addition to RnRMarketResearch.com industry research reports collection. The report is about 63 pages and provides 28 Exhibits; the report is published in Dec -2015.
The research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. The use of natural ingredients is one of the primary drivers for the growth of this market. The growing health concerns related to the continuous consumption of energy and sports drinks on a regular basis have led vendors to launch products energy drinks with extracts from organic guarana and organic raw green coffee beans. For instance, Scheckter launched an organic energy drink called Organic Energy which contains extracts from organic Brazilian guarana, organic raw Brazilian coffee seed, organic pomegranate juice, organic ginseng, organic elderberry, and organic lemon juice.
The false claims made by certain vendors is expected to deter the market growth during the forecast period. There have been many instances of the sports and energy drinks vendors being sued for their false claims about their products. For instance, during 2014, Red Bull was sued for wrongly claiming in their advertisement that drinking it would give wings to the customers and had to pay a settlement of nearly USD 13 million.
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Product segmentation and analysis of the sports and energy drinks market Energy drinks and Sports drinks
Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks,...
