Soft Drinks Market 2015 – 2019: Worldwide Forecasts Report

Global Soft Drinks Market 2015-2019 report is the latest addition to RnRMarketResearch.com industry research reports collection. The report is about 96 pages and provides 52 Exhibits; the report is published in Dec -2015.

The research analyst predicts the global soft drinks market to grow steadily at a rate of 7% during the forecast period. The increase in the sale of premium-priced products such as RTD tea and coffee and functional drinks are the primary drivers of the growth of this market. The innovative marketing strategies being introduced by vendors is also driving the market growth. For instance, during April 2015, PepsiCo entered into a marketing partnership with NBA, making it the official partner of the NBA, Womens National Basketball Association, NBA Development League, and USA Basketball.

The stringent government regulations regarding the production and sale of soft drinks are expected to pose challenges to the market growth during the forecast period. For instance, during 2014, Mexico imposed additional taxes on the sale of soft drinks, to reduce its consumption within the country.

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Segmentation by distribution channel and analysis of the soft drinks market

Hypermarkets and supermarkets

Convenience stores

On-trade

The hypermarket and supermarket distribution channel dominated the soft drinks market during 2014 with a market share of around 45%. The emergence of strong retail networks globally has contributed to the growth of this distribution channel.

Segmentation by category and analysis of the global soft drinks market: Carbonated soft, drinks, Bottled water, Juices, RTD tea and coffee and Functional drinks

Carbonated soft drinks dominated the market with a share of 40% during 2014. The research report predicts the share of this segment to witness a decline during the forecast period. The rising awareness about...