Reliance Fresh

RELIANCE FRESH

A CASE OF SUPPLY CHAIN

AND its

IMPACT ON OTHER rETAILERS

Reliance Fresh: A Case Study

Prepared for:

Mr. Shashank Mehra

( Faculty,

Marketing Research,

Center of retail, FDDI

Ministry of commerce.)

Prepared by :

03 Ankit Jain

06 Apoorv Mittal

07 Ashish Singh

16 Harsh Vardhan Singh

28 Mukesh Sharma

48 Sunbeam Singh

54 Vaibhav Biyani

Submission Date: May 5, 2008

CENTRE OF RETAIL

FDDI

MINISTRY OF COMMERCE

ACKNOWLEDGEMENT

This project on Reliance Fresh is the outcome of sincere and positive contribution of various individuals. We cannot justifiably translate their help, cooperation and guidance extended to us in completing this project work in words. However we shall be failing in our duty if we don’t express our thanks to a few people in particular.

We would like to thank :

Mr. SHASHANK MEHRA (Faculty, Marketing Research, FDDI).

Mr A. LAL (Supply chain head, Reliance Fresh).

Mr.A.K SINGH (Head -Marketing, north India, Reliance Fresh).

Mr. R.V SINGH (Punjab, Haryana head, Relaince Fresh)

for their active cooperation.

TABLE OF CONTENTS

TOPIC PAGE NO.

a.) EXECUTIVE SUMMARY 4

b.) BACKGROUND OF RETAIL 5

c.) COMPANY PROFILE 6

d.) RELIANCE AT A GLANCE 10

e.) FARM TO FORK...