Asia Pacific Singapore, Hong Kong, and Taiwan Should Be Targets of Clearly’s Next Brand Expansion

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Date Submitted: 01/08/2016 08:39 AM

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Asia Pacific Singapore, Hong Kong, and Taiwan should be targets of Clearly’s next brand expansion, following the footsteps of Contactsan by Clearly. These three markets represents sufficiently sized markets in Asia Pacific, with robust forecasted growth rates from 2014-20.  All major Asia-Pacific markets have higher forecasted growth rates than USA and Canada. What markets are opportunities for Clearly?  Cross-analysis forecasted CAGR%, current Retail Value and current Per Capita Spend for contact lenses in major Asia Pacific markets  Eliminated countries with low Per Capita Spend  Top four countries with highest 2014 Per Capita Spend: Singapore, Japan, Hong Kong, and Taiwan  All have robust CAGR% except Japan – we will get to that later. Countries 2014-20 CAGR % 2014 Retail Value (US$ mn) 2014 US$ Per Capita Singapore 6.80 209.1 37.4 Japan 1.30 2722.7 21.4 Hong Kong, China 10.80 150.1 20.6 USA 4.90 4657.7 14.6 Taiwan 9.00 332.1 14.2 South Korea 4.80 290 5.8 Canada 3.30 184.1 5.2 Malaysia 8.60 74.4 2.5 China 8.90 617.1 0.5 Table: Historic/Forecast Contact Lens Market|US$ Per Capita | Retail Value | CAGR% 2014-20 (Current Prices | Year-on-Year Exchange Rates) Source: Eyewear: Euromonitor from trade sources/national statistics

2. 4. INSIGHTS: Rise of the Cosmetic Lens  Circle Cosmetic Lenses represents a bigger market in Asia-Pacific versus Non-Circle Cosmetic Lenses  Circle Cosmetic Lenses market size calculated from:  % Breakdown x Total Market 2014 Retail Value  Cosmetic Lenses Market in Singapore, Japan, Hong Kong, and Taiwan is a $402 million potential market The Circle Cosmetic Lens markets for Clearly’s next brand expansion strategy (Singapore, Hong Kong, and Taiwan) is worth $160 million. In addition, Contactsan by Clearly can make headway into the $242m Japanese circle cosmetic lens market through Circle From Home. Countries 2014-20 CAGR % 2014 Retail Value (US$ mn) Percentage Circle Cosmetic Lenses Circle Cosmetic Lenses Retail Value (US$...