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Category: Business and Industry
Date Submitted: 01/09/2016 05:09 AM
P.O. Box 342-01000 Thika
Email: info@mku.ac.ke
Web: www.mku.ac.ke
SCHOOL OF PURE AND APPLIED SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY
COURSE CODE: BIT 4204
COURSE TITLE: ELECTRONIC COMMERCE
Instructional manual for BBIT – Distance Learning
COURSE OUTLINE .................................................................................................................... 5
CHAPTER ONE ........................................................................................................................... 7
INTRODUCTION TO E-COMMERCE .................................................................................................. 7
1.1
Definition of terms .................................................................................................................... 7
1.2
History of EC ............................................................................................................................ 8
1.3
Classification of E-Business Transactions ................................................................................ 9
1.4
Revenue Models...................................................................................................................... 10
1.5
Benefits and Limitations of E-commerce .............................................................................. 11
1.6
The Limitations of EC and Factors Affecting Adoption in Kenya ......................................... 12
Chapter Review Questions ...................................................................................................................... 15
CHAPTER TWO ........................................................................................................................ 16
ENABLING TECHNOLOGIES AND INFRASTRUCTURE ............................................................... 16
2.1
The Internet and the World Wide Web ................................................................................... 16
2.2
Client –server...