Managerial Economics Material

7e

MANAGERIAL ECONOMICS

BUSINESS STRATEGY

PROVEN. TRUSTED.

AND

Managerial Economics and Business Strategy is the best-selling managerial

economics textbook on the market today. Michael Baye provides students with

tools like intermediate microeconomics, game theory, and industrial organization

that are crucial to making sound managerial decisions. The Seventh Edition

discusses the latest issues and research shaping managerial economics today.

KEY FEATURES OF THIS NEW EDITION INCLUDE:

UPDATED HEADLINES: Updated and current Headlines begin each

chapter with a real-world economic problem. These problems are

essentially hand-picked “mini-cases” designed to motivate students to better

understand the chapter material.

MD DALIM #1042728 8/14/09 CYAN MAG YELO BLK

NEW AND UPDATED INSIDE BUSINESS APPLICATIONS: New Inside

Business boxes illustrate real-world applications of theory developed in the

chapter; these examples are drawn from both current economic literature

and the popular press.

TIME WARNER CASE STUDY: A Case Study in business strategy —

Challenges at Time Warner — follows Chapter 14. The case engages

students by applying core elements from managerial economics to a rich

business environment.

7e

MICHAEL R. BAYE

MICHAEL R. BAYE

MANAGERIAL ECONOMICS

AND BUSINESS STR ATEGY

BAYE

For more information and resources, please visit the text’s Online

Learning Center: www.mhhe.com/baye7e

ISBN 978-0-07-337596-0

MHID 0-07-337596-9

90000

9

780073 375960

www.mhhe.com

MICHAEL R. BAYE

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Managerial Economics and

Business Strategy

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Equilibrium • Predatory

Demand

Marginal

Elasticity • Vertical

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Pricing • Mergers

&

Acquisitions •

Foreclosure • Penetration

Cost • Bottlenecks • First-Mover

Pricing •

Advantage • Signaling •...