Writing and Marking Instruments Market Global Forecasts for 2015 – 2019

Global Writing and Marking Instruments Market 2015-2019 report is the latest addition to RnRMarketResearch.com industry research reports collection. The report is about 65 pages and provides 28 Exhibits; the report is published in Dec -2015.

The market research analyst predicts the writing and marking instruments market to grow at a CAGR of around 5% during the forecast period. The rising use of luxury writing instruments as a status symbol is the key driver for the growth of this market. During 2014, the market for luxury writing instruments grew by around 6% in South Korea. This growth was largely due to the growing interest in traditional writing instruments such as the luxury fountain pens.

The adoption of personalized pens as a gifting option is also anticipated to drive the market growth during the forecast period. As part of their branding initiatives, corporates gift branded personalized pens to their business partners and employees. In addition to corporate gifts, these pens can also be used for trade show giveaways, corporate events, seminars, and conferences. Some of the popular vendors offering personalized pens include Mont Blanc, Parker and Pilot Pen.

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Product segmentation and analysis of - pens, pencils, markers, coloring instruments

Pens accounted for nearly 52% of the market share during 2014 and is expected to maintain its dominance until the end of 2019. The growing demand for better quality writing gear is the key driver for the growth of this segment. Linc, Mont Blanc, Parker, and Pilot are some of the popular brands in this segment.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth – Pens, Pencils, Coloring writing instruments, Markers and highlighters and Writing accessories.

Segmentation by distribution channel and analysis of - stationers,...