Global Co-Promotion and Co-Marketing in Pharma, Biotech & Diagnostics 2010-2015

Bharat Book Bureau provides the report, on “Global Co-promotion and Co-marketing in Pharma, Biotech & Diagnostics 2010-2015” The report also includes an analysis of financial deal terms covering headline value, upfront payment, milestone payments and royalty rates. https://www.bharatbook.com/diagnostics-market-research-reports-114715/global-co-promotion-co-marketing-partnering-terms-agreements-pharma-biotech-diagnostics.html

12th Jan 2016 - Mumbai, India: Bharatbook.com announces a report on “Global Co-promotion and Co-marketing in Pharma, Biotech & Diagnostics 2010-2015” The report provides a detailed understand and analysis of how and why companies enter co-promotion and co-marketing deals.

The Global Co-promotion and Co-marketing Partnering Terms & Agreements in Pharma, Biotech & Diagnostics 2010-2015 report provides comprehensive understanding and unprecedented access to the co-promotion and co-marketing partnering agreements entered into by the worlds leading healthcare companies.

Revised and updated 12th edition, includes:

-Trends in co-promotion and co-marketing deals

-Co-promotion and co-marketing agreement structure

-Co-promotion and co-marketing contract documents

-Top co-promotion deals by value

-Top co-marketing deals by value

-Most active co-promotion deal makers

-Most active co-marketing deal makers

This report provides details of the latest co-promotion and co-marketing agreements announced in the pharmaceutical, biotechnology and diagnostic sectors.

Fully revised and updated, the report provides details of co-promotion and co-marketing agreements from 2010 to mid 2015.

The report provides a detailed understand and analysis of how and why companies enter co-promotion and co-marketing deals. The majority of deals are multicomponent whereby the licensor retains either a right or option to co-promote/market the resultant product of the research collaboration. There are also numerous pure co-promotion/marketing deals whereby...