Consumer Attitudes and Online Retail Dynamics in Japan (2014 - 2019)

Jan 13 2016 Mumbai, India: Bharatbook.com announces a report on “ Consumer Attitudes and Online Retail Dynamics in Japan (2014 – 2019) ”. Consumers seek flexibility in payment when buying online, however credit/debit cards are the preferred payment methods among the shoppers.

Summary

Online retailing in Japan will register healthy growth, on the back of rising internet penetration and the growing adoption of smart handheld devices. https://www.bharatbook.com/retail-market-research-reports-743056/consumer-attitudes-online-retail-dynamics-japan1.html Demographics and changing consumer lifestyles compel retailers to enter into and expand their online presence in Japan. The recession and disaster squeezed Japanese disposable income and consumers are turning more and more price sensitive, seeking better pricing and convenience. A hike in consumption tax in 2014 and an expected tax hike in 2017 will lead Japanese to tighten their purse strings further. As a result, online retailers have started to attract consumers by providing low prices, free and quick delivery services, which is expected to supplement the growth in future.

Key Findings

• Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 9.7% over the forecast period

• The aging population does however, provide an opportunity for retailers to improve their falling revenues and look for newer avenues of growth, as Japan’s elderly have emerged as big spenders

• Consumers seek flexibility in payment when buying online, however credit/debit cards are the preferred payment methods among the shoppers

• Electrical and electronics will continue to lead with a share of 16.9% of the overall online market in 2019, and health and beauty is expected to be the fastest growing category, with a CAGR of 16.2% over 2014–2019

Synopsis

“Consumer Attitudes and Online Retail Dynamics in Japan, 2014–2019” provides data for historic and forecast online retail sales, and...