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Date Submitted: 01/13/2016 02:10 AM
Researchmoz added Most up-to-date research on "Global Footwear Market 2015-2019" to its huge collection of research reports.
Outlook of the footwear market
New market research analyst predicts the footwear market to reach a market value of around USD 216 billion by the end of 2019. The increased influence of fashion is the primary driver for the growth of this market. Consumers prefer matching their footwear with their daily outfits. The population in the age group between 14 years to 30 years is relatively more fashion conscious and contributes considerably to the replacement purchase of footwear.
The increase in marketing initiatives by vendors is also expected to contribute to the market growth during the forecast period. Celebrity-endorsed fashion, sponsoring sports teams, and attracting consumers through social media are some marketing initiatives adopted by vendors. For instance, during 2014, Adidas entered a 10-year sponsorship agreement with Manchester United for USD 1.13 billion for advertising their brand.
Segmentation by product type and analysis of - athletic footwear, non-athletic footwear
The non-athletic footwear segment accounted for 62% of the market share during 2014. The report expects this segment to reach a market value of around USD 133 billion by the end of 2019. The increasing influence of fashion is a crucial driver for this segment. Private labels such as White Stag and Faded Glory are popular in this category as they offer quality products at a relatively low price.
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The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -
Athletic footwear
Non-athletic footwear
Segmentation by distribution channel and analysis of - footwear specialists, internet sales, supermarkets
Footwear specialists accounted for around 55% of the market shares during 2014. The...