Global Health and Wellness Food Market Key Trends, Size, Growth, Shares and Forecast Research Report 2015-2019

Researchmoz added Most up-to-date research on "Global Health and Wellness Food Market 2015-2019" to its huge collection of research reports.

Overview of the health and wellness food market

Market research analyst predicts the global health and wellness food market to grow steadily at a CAGR of 6% during the forecast period. The growing health awareness among consumers globally is the primary growth driver for this market. Health and wellness food products and drinks are known to help cure and prevent gastrointestinal illnesses such as irritable bowel syndrome, inflammatory bowel disease, food allergies, maintaining blood glucose level, and diarrhea. They are also used in functional foods such as dairy products to aid digestion, reduce cholesterol levels, enhance brain function, and increase immunity.

The product innovations in this market are expected to boost the market growth during the forecast period. Vendors are constantly innovating in packaging, formulations, and are even inventing new ways to increase consumption of their products. For instance, Nestle has launched a "Portion Guidance" programme making healthier choices easier for the consumers. Under this program, the company engages consumers with on-pack messaging, highlighting the quality of ingredients used, and giving clear visual instructions to users for brands such as Nido.

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Product segmentation and analysis of the health and wellness food market

Food intolerance

Organic food

Better for you (BFY)

Functional food

Naturally healthy food

The naturally healthy food segment dominated the market during 2014, with a market share of 39%. An ageing population, high obesity rates, and a raised awareness of unhealthy food are the main factors fueling the demand for the naturally healthy food among the consumers.

Segmentation by distribution channel and analysis of the health and wellness...