Marketing

MONGOLIAN CELLPHONE MARKETING WARFARE

D.Ganbaatar, MBA

Mongolian University of Science and Technology

Computer Science and Management School

E-mail: dayangyalbaa@yahoo.com

Summary

Marketing battles are fought inside the mind of the prospect. Consumer makes a decision to choose when he buys something. Thus a company should introduce the advantages of its product to consumer’s mind. Marketer decides what strategy can lead to success. Best marketer makes all his efforts to conquer the battle ground in consumer’s mind.

Competitors can be a big, medium, or small sized company.

Marketer identifies strengths and weaknesses of the competitors and develops appropriate strategy and tactics.

Market competition is the battle ground for companies. In real war, the best leaders and commanders developed the best strategy and tactics. But in business it’s responsibility of marketers.

Key words: marketing strategy, military tactics, battle principles, marketing warfare

Introduction

Decades ago, the term "global economy" didn't exist. The vast array of technology that we take for granted was still a glimmer in the eyes of some Silicon Valley’s engineers. Global commerce, brand, marketing and strategy was pretty much limited to the multi-national companies .All that has changed.

Today's marketplace makes the one we first wrote about look like a tea party.? The wars are escalating and breaking out in every part of the globe, therefore, the principles of Marketing Warfare are more important than ever. Companies must learn how to deal with their competitors, how to avoid their strengths and how to use their weakness against them.

Organizations must learn that it's not about do or die for your company. It's about making the other guy die for his company.

Example of warfare:

Let's say that the Red squad with nine soldiers meets a Blue squad with six. Red has a 50 percent numerical superiority over the Blue. 9 versus 6. Let's also say...