Feasibility of Tea in the Uk

Executive summary

This report aims at exploring the feasibility of selling Keemun black tea in the UK.

The UK is the fifth-largest national economy and its GDP up to￡16,448 billion. The UK is now the world's largest tea importing country and it has many customs about drinking tea. In addition, tea is being considered one of the most natural and healthy drinks which is promoted by more and more people around the world and the Keemun black tea has lots of health benefits. Hence, we choose to sell Keemun black tea to the UK. Then, we have some discussions about market analysis, sales analysis and financial analysis to assess the feasibility. We can open some multiple shops to sell our products to customers directly. And we should have different advertising methods (TV advertising, online advertising and newspaper advertising) to popularize the our products. At last, through the table of profit, we can see that the profit of selling Keemun to the UK will increase year by year and it shows that it is feasible to sell Keemun black tea in the UK.

The feasibility of Keemun black tea

1. Introduction

1.1 Purpose

The goal of this report is to assess whether our company can sell the Keemun black tea to the UK market.

1.2 Background

In recent years, when people are increasingly aware of the importance of organic foods and drinks, tea is being considered one of the most natural and healthy drinks which is promoted by more and more people around the world. China is the original tea-growing area, as well as the first country to grow, produce and drink tea. In addition, China is the biggest producer of tea and the average Londoner was believed to consume as much as one pound of tea per year. Hence, it is a good opportunity to promote Chinese traditional tea, Keemun, to British market.

2. Discussion

2.1 Products

Keemun is a light tea and the aroma of it is fruity, with hints of pine, dried plum and floweriness which creates the...