Trident Mgt 301 Complete Course

Trident MGT 301 Complete Course (All Case And SLPS)-Latest 2015 December

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Question

Module 1 - Case

PLANNING

Case Assignment

Tesla Motors, a unique company that manufactures automobiles that run 100 percent on electricity, has received a lot of attention in the media. In spite of loans from the federal government and various tax advantages given to alternative fuel vehicle manufacturers, the company has had huge ups and downs and has come close to bankruptcy at least once. However, they have recently had enough success to repay a large loan from the government.

Initially, Tesla produced expensive sports cars that only the very rich could afford, but now they are expanding into producing more cost-effective vehicles. But in spite of recent successes they do face many hurdles. They are a relatively small company compared to the world’s major auto manufacturers. They face competition from hybrid vehicles such as the Toyota Prius, which are much cheaper. Nissan has even come out with a relatively inexpensive fully electric vehicle – the Leaf.

Consumers may also be unwilling to face the inconvenience of a fully electric vehicle. There are very few recharging stations compared to gas stations in the U.S., and it takes far longer to recharge an electric vehicle than to fill a vehicle up with gas. So while there is large public support for environmentally friendly vehicles that will lower our dependence on foreign oil, Tesla does face many obstacles and must carefully plan their future in order to compete with the large auto companies and expand their consumer base.

Do some research on Tesla and the market for electric vehicles, and see what you can find regarding Tesla’s strengths, weaknesses,...