Communication

Image control is vital to organizations if a firm is observed by its investors to be accountable for an event it facilitated, executed, arranged, encouraged, or allowed to transpire, the company’s persona will be smeared and needs to be reestablished. Benoit’s concept of appearance establishment provides an outline to examine a firm’s resolutions to negative publicity and how the firm’s image is restored as a result of the responses. A beneficial solution to analyzing image restoration offers can be found through the transmission of various research areas in Benoit’s Theory.

What are the results of the Erickson et al. study? How useful are the results for managers and leaders?

Findings in Erickson et al. study show that corrective actions are utilized by management approximately 87% of the time. It also discovered that 35 firms out of the 133 companies with quantifiable disadvantages use different image restoration communication strategies which result in non-corrective action responses for 49 firms. Scapegoating is the most commonly exercised method with as good of intentions as the next. Organizations that use these tactics show that management does not want to assert responsibility.

These useful results allow establishments to recognize that communication strategies arrange for perception into management’s replies to the weaknesses interior supervision and its use of remedial action to circumvent prospective catastrophe. It gives the opportunity to see what they are doing wrong when it comes to crisis communication and what is needed for image restoration.

Explain Benoit’s theory in light of your textbook author’s approach and description of crisis communication.

Benoit’s Theory suggests five principal inclusive strategies that organizations use in crisis communication: denial, evading of responsibility, reducing the offensiveness, taking corrective action, and mortification. Within these five expansive categories fall fourteen specific message approaches....