Market Plan Mkt5125

Nova Southeastern University

H. Wayne Huizenga School of Business & Entrepreneurship

Assignment for: MKT 5125 – Marketing Decisions for Managers

Submitted to: Dr. Dick Murphy

Submitted by:

Date of Submission:

Title of Assignment: Marketing Plan

CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.

Student's Signature.

TITLE OF RUBRIC: Marketing Decisions for Managers Marketing Plan for Regional Rental Inc. Course: MKT 5125

PURPOSE: Applying theory to practice Date: 12/11/15

VALIDITY: Marketing Strategy Best Practices Facilitator: Dr. Murphy

Earning maximum points in each box in ‘PROFICIENT’ column and / or points in columns to the right of ‘PROFICIENT’ meets standard.

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Performance Criteria Inadequate

(0 point) Developing

(0.25 points) Proficient

(0.5 points) Good

(0.75 points) Exemplary

(1 points) Score

States Problem Effectively

(CC 2) Does not identify the problem Identifies a symptom Identifies a significant problem Identifies a critical problem Effectively identifies the crucial problem

Analyzes the situation

(CC 2) Does not present analysis

Vaguely analyzes material

Generally analyzes the situation

Analyzes some key factors

Insightfully analyzes key factors

Writes at the

Graduate

Level

(CC 6)

Does not use designated format or standard

Does not write clearly or in an organized format

Uses effective format, style, grammar, punctuation, and references Uses effective format and writes at the graduate level Uses effective format and writes at the publishable level

Evaluates Solutions/

Selects Optimal

(CC7)...