Bmw - People Strategy

BMW – People Strategy

The BMW Group had another successful year in 2014, selling over 2 million units for the first time. All three brands that make up the BMW Group, BMW, Mini, and Rolls Royce helped the group retain its pole position in the premium car segment worldwide.

Workforce Further Increased

BMW’s worldwide workforce has been growing at a steady rate for the past several years. In 2014 the total amount of employees grew to 116,324, a 5.4% increase from 2013 when there was a total of 110,351. The increase in workforce is largely due to the expansion of BMW’s international production network, as well as, the increased level of development activities to create innovation and new technologies for the future.

Diversity & Inclusion

Diversity and Inclusion are both essential parts of the social responsibility that companies have for their employees. With this being said, diversity is a large part of the BMW Group’s corporate HR strategy and sustainable strategy. With a diverse workforce BMW is aiming to gain the knowledge needed to best serve their existing markets, while developing new ones. In November 2010, the Board of Management passed a concept regarding diversity that focused on three main dimensions that apply company wide. The dimensions are: cultural background, age/experience, and gender. BMW claims it is very important to them to have a holistic diversity understanding, meaning that every point of view is covered to ensure the best decisions are made.

Innovation

BMW’s stretch of success is caused by its strategic focus on developing customer-friendly innovations, combined with an approach to innovation management that is one-of-a-kind within the automobile industry. A key in this is to constantly focus on the culture of innovation, making professional innovative processes a key strategic and cultural pillar in every department of the company.

BMW works hard to ensure that all departments within the company are...